This post takes a look at how globalisation is affecting food culture by producing new trends and customer interests.
Amongst the convenience of food shipments and fast paced lifestyles, the food sector is viewing an increase in curiosity towards home cooking. Once a typical aspect of everyday activities, the availability of takeaways and pre-made meals . resulted in a significant decline in cooking activities. However, with the impact of food trends on social media and DIY culture, the demand for culinary skill is back on the rise. With the renewal of home cooking influencing global food consumption trends. As individuals aim to reconnect with basic home-cooked food, consumers are taking a greater interest in wellness and transparency in their meals. Having control over ingredients and dietary requirements is leading individuals to value cooking more. Thomas Griesel would appreciate that home-cooking is coming to be trendier. The food industry can take advantage of this trend as the demand for culinary based media and the buying of kitchen tools are also growing fast.
In a hectic society, many industries are experiencing changes to business activities and consumer interests. These days, current lifestyles and digital innovations have transformed the way in which consumers gain access to food, positioning emphasis on speed and convenience. In global food production, technology has performed a substantial purpose in improving the efficiency and mobility of food service vendors. The most influential customer trend, led by digital transformation, is the need for food delivery and takeout services. This allows consumers to purchase their favourite restaurant meals from the comfort of their own homes. Likewise, for food companies, this demand for convenience has permitted the scaling down of facilities, leading to new culinary operations such as ghost kitchens. This delivery-only model minimises overhead expenses and concentrates on kitchen area operations only. This way businesses can invest further in high quality ingredients and tools instead of in house dining expenditures. Tim Parker would acknowledge the benefits of kitchen only business models. Similarly, Diego Berdakin would understand that the food sector is observing many new trends.
Globalisation is a major influence that has been transforming the demands of many sectors and markets. When it comes down to food culture, globalisation has been a driving force in the cross-cultural exchange and integration of cuisines and food preferences around the world. Drivers of food globalisation can be primarily related to social media fads and international travel. The boost in availability of travel and international immigration have allowed more people to be exposed to diverse menus and offerings. Likewise, international meals are often earning popularity on social media platforms with short tutorials and food creators who have been sharing their beloved regional dishes. These trends have the potential to reach widespread audiences propelling a growing demand for global dishes. This has direct influences on national food markets as it encourages the worldwide trade of foodstuff and boosts the popularity of niche cultural dining establishments.